#Andravägar

A project to reach young home sitters with the help of storytelling & digital communication

Storytelling & digital communication

An exploratory and knowledge-raising project with actors in cultural and digital industries such as game studios, web agencies, communication agencies and actors working with the target group of young adults, such as the municipality. The purpose of the project is to strengthen knowledge and test efforts to reach the target group of young adults who are far from work or study. The project runs until July 2021.

poster Eddy
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#Andravägar

Eddys Story

Take part in Eddy’s journey of how he found his context in Skellefteå where he has a job he loves – designing and programming computer games. With great patience and supportive people around him, Eddy today has his dream job as a game developer. He does it together with people he is inspired by. With the right support and understanding, we believe that everyone can achieve their dreams.

FCV Sweden’s goal with the project #andravägar is to increase awareness – Help us by reading more and sharing the project.

#Andravägar

Fridas Story

This with driving forces and crooked roads. What drives one forward? And how do you find your way? Here you get to meet the hairdresser Frida and listen to her story about how she found her way, what support she received, but also what she lacked.

Capture
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About the project #andravägar

Background

One of the labour market’s biggest challenges is to find, motivate and strengthen young adults who for various reasons have ended up in passivity, e.g. “Homemakers” and young adults who are far from work and study. Storytelling and digital communication to young people is a central part of the project, especially how digital communication can reach young people who are far from work or study. The young generation is growing up with an identity that is shaped entirely by a digital reality. In addition, the pandemic places even greater demands on more and new approaches as well as knowledge and digital adaptation. The municipalities and others point to a need to develop the way to reach young people and to develop the outreach activities.

Purpose

The purpose of the project is to together strengthen the knowledge and test efforts to reach the target group of young adults who are far from work and / or studies. Through this exploratory and knowledge-enhancing project, FCV Sweden has brought together actors in cultural and digital industries such as game studios, web agencies, communication agencies and actors who work with the target group of young adults, such as the municipality.

The project #Andravägar wants to:

1.

Achieve a common learning about digital communication with a focus on reaching young people.

2.

Investigate opportunities and challenges in municipal activities to reach out and activate young adults.

3.

Take inspiration from creative and digital industries’ work with motivation theory and user-friendly design in development of digital services.

4.

Utilize young people’s knowledge, experiences and ideas around treatment and digital initiatives for young adults.

5.

Investigate and collect good examples from Sweden. Joint learning from other initiatives in the field

spridningsevent
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#Andravägar

Spread Event

Here is a recording of the event we held on Zoom on 10.06.2021.

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